From Curiosity to Career

From Curiosity to Career •

My design journey started before I even knew it had a name. Driven by a curiosity for anything creative, an obsession with home DIY projects, and a natural interest in artistic creation, I eventually found what would become my professional path. I officially began my design education at the Instituto de Diseño de Caracas, where I earned a degree in Interior Design. Along the way, I explored everything from building 3D scale models to creating visuals for my projects, but it was graphic design that ultimately resonated with me.

Since then, I’ve combined a strong academic foundation with hands-on creativity across more than 100 client projects. I have built brand identities, developed websites with strong UX/UI concepts, and created design systems that help brands stand out and stay memorable. To me, visual design is more than making things look good. It’s about creating emotion, building connection, and aligning a brand’s purpose with its audience.

10 Years of Experience

10 Years of Experience •

30+ Brands Created

25+ Websites Launched

30+ Brands Created • 25+ Websites Launched •

To me, visual design is more than making things look good; it’s about creating emotion, building connection, and aligning a brand’s purpose with its audience.

As an art director, I focus on turning brand values into visuals that engage people, connect business goals with audience needs, and shape narratives that move brands forward.